Lack of tracking across customer touchpoint
Mar 13, 2024 12:43:31 GMT 9.5
Post by account_disabled on Mar 13, 2024 12:43:31 GMT 9.5
The to each of their contacts in . Averaged out thats somewhere between three and four emails each week that the contact is receiving from these retailers. The better to SPAM you with iStock_Medium.jpg A whitepaper from SimpleRelevance titled Email Fail An InDepth Evaluation of Top Internet Retailers Email Personalization Capabilities PDF found that while percent of marketing executives believed personalization was of utmost importance to their business... Only percent of marketing leaders are going beyond basic transactional data to deliver personalized messages to consumers.
Speaking of email overload the same report found that some Europe Cell Phone Number List major online retailers sent ten or more emails per week simplerelevanceemailreportfrequency.png The result All too often the eCommerce business will carry around big dead lists of contacts who dont even bother reading their emails anymore. They end up scrambling toward other channels to drive more demand but because the real problems were never addressed this ends up increasing new customer acquisition costs. The cycle looks something like this Spend a fortune driving in unqualified traffic from topofthefunnel channels Ignore the majority of those visitors who arent ready to purchase.
Capture email addresses only for the few visitors who made a purchase Spam the hell out of those people until they unsubscribe Spend a bunch more money trying to fill the top of the funnel with even more traffic Its like trying to fill your funnel with a bucket full of holes some of them patched with bandaids. The real problems Lack of a cohesive strategy across marketing channels Lack of a cohesive content strategy throughout all stages of the buying cycle Lack of persona buying cycle stage and cohortbased list segmentation to nurture contacts s and devices Lack of gated content that provides enough value to earlyfunnel visitors to get them to provide their email address So whats the answer Inbound marketing allows online retailers to stop competing with Amazon and.
Speaking of email overload the same report found that some Europe Cell Phone Number List major online retailers sent ten or more emails per week simplerelevanceemailreportfrequency.png The result All too often the eCommerce business will carry around big dead lists of contacts who dont even bother reading their emails anymore. They end up scrambling toward other channels to drive more demand but because the real problems were never addressed this ends up increasing new customer acquisition costs. The cycle looks something like this Spend a fortune driving in unqualified traffic from topofthefunnel channels Ignore the majority of those visitors who arent ready to purchase.
Capture email addresses only for the few visitors who made a purchase Spam the hell out of those people until they unsubscribe Spend a bunch more money trying to fill the top of the funnel with even more traffic Its like trying to fill your funnel with a bucket full of holes some of them patched with bandaids. The real problems Lack of a cohesive strategy across marketing channels Lack of a cohesive content strategy throughout all stages of the buying cycle Lack of persona buying cycle stage and cohortbased list segmentation to nurture contacts s and devices Lack of gated content that provides enough value to earlyfunnel visitors to get them to provide their email address So whats the answer Inbound marketing allows online retailers to stop competing with Amazon and.